Five stages from first contact to forward momentum. Everything is structured, everything has a purpose — and nothing is template-driven. Your diagnostic is built around your specific situation.
You email us. We send a short structured brief — no forms to wrestle with, no account to create. You fill it in and return it. We review your current profile, recent activity, and stated goals before we've said a word to each other.
A focused 60-minute call. We ask the questions most advisors skip — the ones that get to the structural problem rather than the surface symptoms. We name the gap between where you are and where the market expects you to be.
You receive your complete diagnostic package. Written diagnosis, Signal Score, rewritten messaging, and your 30-day action plan — delivered together, in a single structured document set.
You execute against the plan. It's self-directed — built specifically so you don't need to come back to us for clarification. Each action is chosen for its signal value: the impact it has on how the market perceives you.
Structured review session at Day 30. We assess progress against the plan, identify what shifted, and confirm or adjust the direction. This is where the signal is validated — or refined.
Everything we build is grounded in a single principle: positioning over effort. Most people work harder when they should work differently. DTA is our operational framework — your daily activities that move you from aspiration to traction in a structured sequence.
Define the target with precision. Not vague aspiration — a specific, market-validated endpoint that the diagnostic has confirmed is reachable for your profile. The dream is grounded, not abstract.
Strategy before action. Identify the exact positioning gap and the sequence of steps required to close it — in the right order, for the right audience. Thinking this through properly is the work most people skip.
Structured, daily execution against the 30-day plan. Each action is chosen for signal value — what it does to how the market sees you. No busywork. Progress you can observe and measure.
A plain-language written report naming the problem, its cause, and the gap between current and target positioning.
Your proprietary score across five positioning dimensions, with commentary on each and what to prioritise first.
A structured, day-by-day interactive plan. Milestones, daily priorities, and built-in accountability checkpoints.
Rewritten LinkedIn headline, CV summary, professional bio, and elevator pitch — aligned to your target market.
Context on where your profile sits relative to comparable professionals in your target market (Advance & Lead tiers).
Structured follow-up calls at defined milestones — 1 session (Establish), 2 sessions (Advance), 3 sessions (Lead).